CREATIVE DIRECTION
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Together with my global knowledge of the eyewear market, my customer centered approach with help to bring coherent creative directions to your brands, drive your projects efficiently and support your business activities.
In an innovative and competitive market, fresh ideas, attention to details and perfect execution can give your brands a wider breadth and improve overall performance in order to meet the level of expectations of your customers.
By taking the lead or simply supporting your teams, the following creative direction services can be provided:
Concept development
Product development
Branding activities
Definition of design strategy
Art direction for your creative team
Color and material references, shape guidelines
In an innovative and competitive market, fresh ideas, attention to details and perfect execution can give your brands a wider breadth and improve overall performance in order to meet the level of expectations of your customers.
By taking the lead or simply supporting your teams, the following creative direction services can be provided:
Concept development
Product development
Branding activities
Definition of design strategy
Art direction for your creative team
Color and material references, shape guidelines
EYEWEAR DESIGN
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Together, we’ll look deep into your core values, past and future trends in order to capture the essence of your brands and products. From there and in accordance with your strategy, we will shape your future collections and give birth to commercially successful products.
For men, women or kids, I’ll put my proven expertise at the services of your company. Those include (but not limited to):
Sketching
Creation of mood boards
Definition of collection structure
Material selection
Color structure
Creation of design codes/guidelines
Preparation for product development and production
For men, women or kids, I’ll put my proven expertise at the services of your company. Those include (but not limited to):
Sketching
Creation of mood boards
Definition of collection structure
Material selection
Color structure
Creation of design codes/guidelines
Preparation for product development and production
COLOR, MATERIAL & FINISHING
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Emotion is at the roots of the my creative approach. I am convinced emotion is the most powerful way to communication with customer while expressing the identity and values of your brand. For that reason and based on your brand DNA, your budget and your design strategy, I’ll give strong attention to the colors and materials selection process in order to provide your customers with the best possible combinations.
My insatiable curiosity as well as my travels around the world have reinforced and grown my knowledge about colors. The various projects I conducted have sharpened my eyes and teached me about color harmonies. This experience will help me to bring pertinent, innovative and long lasting solutions in our collaboration.
Using my library of material references, I develop unique combinations. I always keep in mind that the longevity of glasses is crucial but I settle the color and material design in trend and seasonal moods.
My insatiable curiosity as well as my travels around the world have reinforced and grown my knowledge about colors. The various projects I conducted have sharpened my eyes and teached me about color harmonies. This experience will help me to bring pertinent, innovative and long lasting solutions in our collaboration.
Using my library of material references, I develop unique combinations. I always keep in mind that the longevity of glasses is crucial but I settle the color and material design in trend and seasonal moods.
VISUAL & PACKAGING DESIGN
—Because packaging is an essential part of customer's experience, my wide-reaching knowledge gained in Japan will help you to reach wider and more complex markets.
I design simple, refined forms with pleasing details that make the opening of the product a joy.
Together, we can work on:
Packaging construction
Packaging graphic design
Material choices
Pattern surface design
I design simple, refined forms with pleasing details that make the opening of the product a joy.
Together, we can work on:
Packaging construction
Packaging graphic design
Material choices
Pattern surface design
My multidisciplinary background gives me a broad perspective on brands, products and markets. With three years of experience working in a packaging design agency in Japan, I developed a strong sensitivity to detail, materials, craftsmanship and the relationship between form and experience.
I believe meaningful design comes from understanding the client’s vision, audience and market, then translating them into simple, distinctive and coherent visual solutions.
From brand identity to packaging and graphic applications, I can support projects across both strategy and execution:
Brand & visual identity
Visual identity systems · Concept & art direction · Graphic design & roll-out · Illustration · Editorial design
Visual identity systems · Concept & art direction · Graphic design & roll-out · Illustration · Editorial design
Packaging & product experience
Packaging concept & construction · Graphic design · Material & finish selection · Pattern & surface design
Packaging concept & construction · Graphic design · Material & finish selection · Pattern & surface design
